Doing your own local SEO legwork can be confusing, intimidating, and tedious. Fortunately, there are some amazing tools out there to help you get it all done in a snap. And we’ve done all the research for you and have the inside scoop on the best resources for managing your local SEO needs.

Whitespark

Whitespark finds, builds, and audits (by hand) key citations that your direct competitors already have, so you can keep up and stay ahead of the pack, submitting to both aggregators and directly to sites. They also help you gather online reviews, feedback, and testimonials, and give you the ability to track your rankings. There are no recurring charges, and all accounts of directories are owned directly by you. Pricing is kind of a-la-carte style, depending on which services you’re after, and can be customized for your site.

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Brightlocal

BrightLocal combines manual citation submission with direct-to-site, and you can select which route you want to take and hand-pick which sites to submit to and update. Get the ability to search a huge number of directories – 1600+ to be exact, and tools for getting more reviews for your business. They have an in-house team of 50 submission agents and have a simple online interface, monitoring tools, and reports for you to keep track of everything. Pricing starts at $19.00 per month for a single business plan.

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Moz Local

Moz Local focuses on distributing data via the four big aggregators plus five directories. They also connect directly to Google My Business, giving you the ability to manage your data there directly. With an audit tool to make sure your listings are complete and not duplicated, a low yearly cost, and a knowledgeable team, Moz Local is definitely a go-to for aggregator listings. Pricing starts at less than $9/month per listing, but is billed annually.

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Advanced Web Ranking

AWR Cloud keeps you up to date on how you’re ranking across all major search engines for your keywords and topics. AWR is raved about on SEO forums and recommended across the board as a great tool for both SEO agencies and individual businesses. They have a few other SEO tools available as well, and plans start at $49 per month, up to $499 for their Enterprise level. All their plans come with a free trial.

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SERPs

SERPs is the master of keywords–tracking thousands of keywords for your sites, and updating daily. They cover both Google and Yahoo, analyze multiple languages, utilize local rankings, and give you stats for not just desktop users, but mobile and tablet as well. Plans start at $49/month for a small business (they offer a 30-day trial), and you can have unlimited domains and users. SERPs also has several free tools, including a super handy keyword rank checker, available here.

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Pantheon

Pantheon is a great hosting service for both Drupal and WordPress, and excels in both, ranking in the top of the pack when it comes to uptime and load testing. They have excellent customer support, top-notch security, and are suited especially well for professional developers. They have a lot of different pricing options, beginning at $25/month, but no free trials.

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WP Engine

WP English is the industry leader in managed WordPress hosting, and they (obviously) focus exclusively on the WordPress platform. They have award winning customer support, 10 GB of entry level storage, and have earned the trust of a lot of big names on the web. Plans start at $29 per month for a small personal site, to $249 for a business plan, and even higher tiers for really big players. All plans come with a 60 day guarantee.

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