Okay, here’s where we’ve got to have a heart-to-heart with you.
We think you deserve to hear the truth, even if it’s a little hard to hear – so here are the cold, hard facts about local SEO:
- Half of all Google Searches have local Intent. People are looking for local resources in Google when they go online.
- The difference between a 1st page ranking and a 2nd page ranking is tens of thousands of dollars in lost revenue every year.
- Local SEO isn’t going anywhere. It’s growing by XX percentage each year.
- Over 60% of all search traffic goes to the top 3 positions in Google search. If you’re lower than third position in Google for the terms your customers are searching for, you’re losing out on a lot of prospects and sales.
- 75% of consumers never go past page one of the search results when they’re doing online searches. If you’re on page two, you’re in the dreaded “No Man’s Land” of local search, and you may as well be on page 100.
What do all these statistics mean?
If you’re not ranking at the top of page one when your customers search for your services in your area, you’re missing out on tens of thousands of dollars every year – and that situation is not going to change any time soon.
So, how do you rank high in the search engines, so your potential clients can find you?
Secret #1: Focus on getting your local business ranked in the search engines.
I know you feel pulled in a hundred different directions when it comes to online marketing. Experts all over the web are telling you to start a podcast, focus on Pinterest marketing, or buy pay-per-click ads.
But the truth is, 93% of online experiences begin with entering a keyword search into a search engine. Google is where we go for information, and it’s the first place we check when we’re looking for local businesses like yours.
People don’t go to Facebook looking for things like legal services, home improvement contractors, or health care providers – they go to the search engines.
So your focus needs to be on getting ranked higher in Google – and you need to use SEO strategies that work for local businesses.
After all, the strategies that work for nationwide businesses or bloggers won’t work for you. You must use a system that is specifically designed for local search.
Secret #2: Build incoming links (or “backlinks”) to your site by creating linkable assets.
Want to know what can really improve your search engine rankings?
Getting Incoming links to your site.
When another site links to your content, that’s an “incoming link” or a “backlink” to you – and Google sees that link as a big thumbs-up for your website.
According to the Google algorithm, if other people link to you, that must mean you know what you’re talking about…and over time, they will reward you for those backlinks by improving your position in the search engine results pages.
When it comes to SEO, 80% of your efforts should be focused on link building (trying to get more people to link to you).
But you’re not just looking for any old links – you need to focus on proven local link building strategies that will help, not harm, your rankings.
And one of the very best ways to get high-quality backlinks is to create linkable assets on your website.
A linkable asset is a piece of content (like a useful infographic, outstanding article, or top-quality video) that people really want to consume, share on social media, and link to.
Many local businesses publish teeny little blog posts on their sites because they’ve been told they need to blog on a regular basis – but that’s not necessarily the best way to improve your rankings.
Mediocre content isn’t going to cut it for local search. Unfortunately, you’re simply wasting your time if you’re publishing fluffy, 500-word blog posts twice a week, just to satisfy some checklist about what you “should” be doing to market your business.
Instead, you should put your efforts into creating high-quality linkable assets that will help you build incoming links. When it comes to your content, you must emphasize quality over quantity.
You can attract more backlinks with one piece of incredible content than with 20 uninspired blog posts – and those incoming links are what’s going to help you get to #1 in the search engines for your targeted keywords.
Secret #3: Optimize your website for the right keywords.
A lot of local businesses owners think they know which keywords their prospects are searching for – but they might actually be making wrong assumptions.
For example, when someone needs a professional organizer in Philadelphia, are they searching for the term “organizer Philadelphia” or “professional organizing services Philadelphia”?
Before you optimize your local business’s website for the search engines, you need to know exact what keywords your potential customers are typing into Google.
You can’t assume…you need to do the research and find out the most profitable keywords for your niche.
A wrong assumption in this case could lead to thousands of dollars going to your competitors, instead of you – so it’s critical that you get this part of the search engine optimization process right. That’s the third local SEO secret.
Now that you know the “secrets” behind search engine optimization for local businesses, you’re probably wondering…